Snap has long resisted traditional social network profiles, arguing that a network of close friends didn’t need them. (You already know what your friends look like and where they go to school, the company said.) But today, it’s changing course — at least a little bit. Snapchat is rolling out what it calls “friendship profiles” to capture all the shared media you’ve exchanged with friends and groups in a single place. But in keeping with the company’s ethos around privacy, the profiles are visible only to you and your friend.
The introduction of friendship profiles is one of several steps Snap is making today to promote close friendships. In addition to profiles, Snap will begin selling Bitmoji merchandise featuring the company’s...
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