YouTube has removed an ad for The Nun, an upcoming horror film, for violating its “violent and shocking content” policy. As reported by Polygon, the unskippable ad was so upsetting that a tweet warning users against it went viral, racking up more than 135,000 retweets.
YouTube doesn’t allow “promotions that are likely to shock or scare” on its service, and the ad is unquestionably a cheap, yet effective jump scare. Its angle is clever, playing on how we consume trailers today: on our computers, phones, and tablets. A volume icon appears on-screen, ticking down and up before a shrieking nun appears suddenly.
The internet, YouTube in particular, have long acted as a place for trolls and pranksters to spring jump scares on unsuspecting...
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