We’re seeing a lot more households that choose to stream their favorite shows instead of watching them on cable.
According to newly released analytics from the media pros at Comscore, that number has spiked by 58 percent in the past year. The total number — 4.9 million — is a whole 5 percent of US households that choose to stream over Wi-Fi-based services, without the bells and whistles of traditional paid TV.
Comscore specifically looked at “pure play” systems: streamers that don’t offer their own original shows the same way that other services, like Netflix , Hulu, and Amazon Prime do. Right now, these pure players include Sling, along with DirectTV Now, Playstation Vue, YouTube TV, and others. A full 10 percent of streaming time...
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