To say that this year’s YouTube Rewind didn’t go over well with the YouTube community would be quite an understatement. This year’s Rewind, an annual video made by YouTube that’s supposed to encompass a year in YouTube culture, is officially the most disliked video on the platform. It has more than 10 million dislikes, overtaking Justin Bieber’s 2010 song “Baby,” which has just under 10 million dislikes. While it took Bieber’s video approximately eight years to rack up that dislike count, YouTube Rewind beat it in closer to eight days.
It’s quite a feat, and a fascinating case of how an innocuous video used by YouTube’s marketing team to appeal to advertisers can have an adverse effect when it doesn’t put the community first.
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