You’re bound to get tons of shopping catalogs this holiday season, and soon, one of them may come from Amazon. Following the demise of Toys R Us’ presence in the US and UK back in March, the e-commerce giant confirmed it will mail out millions of toy catalogs called “A Holiday of Play.”
Like the old catalogs Toys R Us used to mail out, Amazon’s holiday catalogs retain the simplistic aesthetic, but they also have QR codes attached so customers can easily scan and bring up links to products. Amazon will also distribute the catalogs at its 4-star locations and bookstores.
Even as the tech giant edges out traditional retailers like Walmart and Barnes & Noble, it’s still taking pages from their playbooks. Following its acquisition of Whole...
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