Felix “PewDiePie” Kjellberg has spent years as the biggest YouTuber on the video platform, so now that an Indian music channel called T-Series threatens to take the throne, the world is paying close attention to the man’s subscriber count. While T-Series’ YouTube dominance is likely just a matter of time, Kjellberg’s fans have gone into overdrive to make the overthrow take as long as possible. The fight has spilled out into the real world, thanks to a number of grassroots campaigns to raise awareness of Kjellberg’s channel.
The most high-profile advertising campaign for Kjellberg’s channel happened late last month, when YouTuber Mr. Beast transformed his entire city into a PewDiePie ad. The YouTuber, who regularly gives away huge swaths...
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