Wednesday, November 14, 2018

Netflix is testing cheaper mobile-only subscription tiers

The number of people who use mobile devices as a primary option to stream Netflix is growing worldwide, which makes it no surprise that the company is reportedly testing a new payment plan specifically targeting mobile users.

A report from Malaysian newspaper The Star says that Netflix is exploring a mobile-only subscription plan that would cut the membership cost by approximately 50 percent. Phones and tablets account for 35 percent of global Netflix signups, according to a report from Recode earlier this year. The growth of mobile Netflix users, especially in countries where mobile usage outpaces time spent watching traditional TV or time on a computer, is constant.

Cameron Johnson, Netflix’s director of product innovation, said in...

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