Lyft announced a new loyalty program on Monday, in which riders accumulate points that can be exchanged for trip upgrades or access to more experienced drivers. The rewards program, which launches next month, is further evidence of Lyft’s effort to introduce new products ahead of a planned IPO in 2019.
Details about Lyft’s rewards program were scant (a spokesperson said further information would be released at launch in December), but based on the company’s blog post, the rewards program won’t be available to everyone who uses Lyft at first. Riders in select cities will be invited to participate via email. They earn “points” based on the amount of money they spend with Lyft, which can be exchanged for “rewards,” such as upgrades to Lyft...
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