General Motors is canceling its $1,800 a month Cadillac car subscription service and is shutting down by the end of the year, reports The Wall Street Journal. The Book by Cadillac service debuted early last year and follows a similar subscription model to Rent The Runway, which allows customers to drive different Cadillac models each month for the $1,800 price tag.
Speaking to The Verge, Cadillac confirmed that the service was ending next month, but could make a comeback in the future. Its full statement is below:
Following nearly two years of service, Cadillac will temporarily pause the BOOK by Cadillac program effective December 1, 2018. BOOK by Cadillac launched as a pilot program, providing the brand with valuable insights and...
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