Facebook has filed a patent that would make it easier to target whole families with ads by analyzing the photos they post. The application, filed on May 10th and published today, covers an algorithm that would identify elements of photographs — like faces or other details— and cross-reference them with other data to build a profile of an entire household. If Facebook chose to implement the system, it would supplement a family targeting program that launched last year.
Facebook can already analyze lots of information to tell who’s in the same household. According to Marketing Land, it checks the relationships people list on their profiles, whether people list the same last names or locations, and shared life events or event check-ins,...
Technology ===> Tech News Alert ===> PC & Mac Reviews ===> Mobile Phone News & Reviews ===> Mobile News ===> Internet News ===> Gaming News ===> Gadgets News ===> Cameras And Camcorders Review
