Uber has a new plan to lock customers in its transportation ecosystem while also expanding its list of services it offers ahead of an expected public offering in 2019. It’s called Ride Pass, and it’s Uber’s attempt at an Amazon Prime-style subscription service.
Ride Pass is available today in five cities: Los Angeles, Austin, Orlando, Denver and Miami. For $14.99 a month — or $24.99 a month in LA (sorry, Angelenos) — riders can lock in flat rates on all the UberX and UberPool trips they take over the course of that month. The rates, based on historical data, will be heavily discounted, saving riders up to 15 percent on their overall monthly travel, Uber says. Ride Pass fares won’t be subject to typical external events like weather,...
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