Although few people seem to really want to wear smart glasses or goggles — think Google Glass or Snapchat Spectacles — a startup thinks it’s figured out the recipe to augmented reality success. North Labs, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that’ll sell lots of connected glasses. It’s trying to create the first pair of “everyday smart glasses.”
When I meet Stephen Lake, CEO of North Labs, at the company’s new Brooklyn, New York store last week, which was still under construction, he’s wearing Focals. I immediately scan his face to figure out where the display is and settle on a little spot on the right lens of his...
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