Dressing as a meme for Halloween can be fun. If you’re lucky, you might even find a meme-themed Halloween party to attend, where you can make your own costume to revel with friends in the stuff that’s still good about the internet. Meme costumes are like an inside joke that everyone can enjoy (or not, if you’re niche like that), The downside of that is that, eventually, if you build it, the brands will come.
The inevitable trickle-down from creative trendsetters making their own costumes (cough, cough) to shoddily made, one-click purchases from a retailer (whither, sexy pizza rat?) has been happening for a few years now. But at least most of these companies are trying. This year, the Halloween collection at Urban Outfitters includes a...
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