When MoviePass was first founded in 2011, it had a relatively simple business model: a subscription service for theatrically released movies, where members would pay a monthly fee in exchange for a kind of all-you-can-eat buffet of movies. The idea was to bring theaters on board with a profit-sharing system that would benefit both the theaters and the service. But theater chains were immediately resistant, and MoviePass’ experiments with various pricing tiers — some as much as $50 a month — only drew small numbers of subscribers.
But shortly after analytics firm Helios and Matheson acquired a majority stake in the company in August 2017, MoviePass dropped its monthly rate below $10 for a subscription that offered users one movie ticket...
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