Monday, August 27, 2018

Spotify declares Drake’s meme-heavy “In My Feelings” the song of the summer

Drake’s single “In My Feelings” has had a cultural moment this year. The song’s opening line “Kiki, do you love me?” is a catchy tune that sparked an inevitable flurry of memes and inspired its very own viral dance challenge. It’s paid off. According to Spotify, users streamed “In My Feelings” more than 393 million times between June 1st and August 20th, making it the most streamed song of the summer.

Drake is one of the most meme-able musical artists of the modern era. Whether he’s panicking over being caught on camera pouring Perrier into a cup, photoshopping himself onto Rihanna’s shoulder, beefing through memes, or enjoying a healthy run as the joke himself, he’s become an internet zeitgeist. Drake knows this as well as anyone, even...

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