Thursday, August 9, 2018

SHAASUIVG is my new favorite tech brand

Step aside, Samsung, Sony, LG, and Apple, there’s a new king of the consumer tech business, and its name is SHAASUIVG. This literally unbelievable new brand has cropped up on Chinese online store Pinduoduo, offering eyebrow-raising deals such as a 55-inch 4K TV for a mere ¥388 (or around $57). What’s most impressive about it, though, is the bold and courageous logo design. Using some creative kerning and daringly varied font weights, SHAASUIVG resembles the familiar SAMSUNG insignia at first glance. What an amazing coincidence.

Pinduoduo, which began trading on the Nasdaq stock exchange two weeks ago at...

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