Breaking down music into its component parts helped Pandora build personalized music playlists years before services like Spotify even existed. Could taking a similar approach with podcasts help the streaming-audio company regain the users it has lost to newer services? That’s the bet Pandora is making under Roger Lynch, who joined the company as CEO in 2017.
Announced earlier this year, the podcast genome project is designed to help users find podcasts to listen to based on the characteristics of each show. “Pandora created personalized music discovery — that doesn’t exist in podcasts,” Lynch says. “You might look at a chart, you might see what your friends are [listening to]. There’s nothing personalized about that. We’re building for...
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