Tuesday, August 21, 2018

In less than a year, the $1,000 phone has become entirely normal

<em>Samsung Galaxy Note 9.</em>

When you’re paying close attention to the maelstrom of tech industry activity, the pace of change can seem logical, methodical, occasionally even a little slow. But look away for even the briefest period of time, and you’ll be shocked by how quickly and radically things have changed when you check back in. The $1,000 price threshold for smartphones is a good example.

Three or four years ago, anyone proposing a four-figure price for a phone would have been laughed out of their boardroom meeting. Two years ago, if I’d told you Apple would be successfully selling a phone with a notch in its screen but no headphone jack, at a price of $999, you’d have shaken your head and accused me of wilder wishful thinking than Gene Munster’s Apple TV...

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