E-cigarette start-up Juul raised $1.2 billion last week against a $15 billion valuation, Bloomberg reports. Why is it so valuable? Selling nicotine has been a good business model for a long time, and Juul is making a product that delivers nicotine like a cigarette.
Verge video director Christian Mazza started vaping after he quit the cigarettes he’d smoked for 15 years. At first, he didn’t like the Juul compared to the low-nicotine e-cigs he started with. But over time, he says, “It just sort of took over, and everything else just got put away in a shelf — and the Juul became the daily driver.” It’s tiny, discreet, and the e-cig liquid doesn’t leak. Plus, he says, “I don’t know what’s going on on a molecular level, but it hits smoother...
Technology ===> Tech News Alert ===> PC & Mac Reviews ===> Mobile Phone News & Reviews ===> Mobile News ===> Internet News ===> Gaming News ===> Gadgets News ===> Cameras And Camcorders Review
