Kunal Dua (@duak) is the Editor-in-Chief at Gadgets 360, India’s largest tech news website with over 40 million unique visitors.
When Tim Cook was in India back in 2016, he said that Apple was in the country for a “thousand years.” With iPhone sales in India on a downward trajectory, the joke doing the rounds is that Apple might actually need that kind of time to make a significant dent in the world’s second biggest mobile phone market. Unfortunately for Apple, any good joke often contains a grain of truth.
Apple reportedly shipped fewer than 1 million iPhones in the first half of this year, according to Counterpoint Research; less than 2 percent of the estimated 60 million plus smartphones that were shipped in the country during the...
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