AT&T’s top media executive walked into HBO recently and told the highly respected entertainment company’s staff that they needed to work harder and make more money, and that they were lucky to have been purchased by AT&T, according to The New York Times, which listened to a leaked recording of the internal meeting.
The executive, John Stankey, who now oversees AT&T’s media businesses, also said that HBO would have to become a network that was “broad enough” to appeal to and be found in far more homes — the current “35 to 40 percent penetration” not being enough.
HBO needs to do that, Stankey reportedly said, to benefit AT&T’s ad business. With more engagement, he said, “you get more data and information about a customer that then allows...
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