
It’s been widely reported that Netflix plans to spend a staggering $8 billion on its content this year, with the company’s chief content officer, Ted Sarandos, saying that a full 85 percent of that spend will be on original offerings. Today, Netflix announced the existence of NX, a new social channel that will promote the service’s science fiction and fantasy titles. In design, NX appears to be like @strongblacklead, a Twitter account that highlights diversity across the subscription service’s television shows and films — it’s a kind of sub-channel, breaking out specific types of Netflix content for a splintered audience with specific preferences.
The NX announcement coincided with the reveal of Netflix’s specific plans for titles...
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