Samsung’s Bixby assistant had a rough time of it. Not only did no one want to use the assistant, but Samsung even recognized that it’d have to bribe users to do so. The company announced this week that it’s shutting down those gamification efforts — called My Bixby Level — on August 10th. The feature rewarded users for playing with and learning how to use Bixby. They received new background color options and Samsung Pay points that could be cashed in for discounts or toward contest entries to win Samsung products. The background colors will still be available to use and might be made available to everyone; it’s unclear from Samsung’s messaging.
It used to be super easy to earn these points, like you’d receive them just from issuing some...
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