Back in April, Nintendo launched a bold new initiative called Labo. A collection of DIY cardboard accessories for the Switch, Labo was designed primarily to reach brand-new audiences outside of the traditional game-playing demographic. While the company says that the first two iterations of Labo have sold well — the “variety kit” reached the top 10 on the NPD sales chart during launch month — there’s still a lot of work to do.
While more typical games like Breath of the Wild or Super Mario Odyssey tend to have a surge of sales at launch, Nintendo believes Labo will have a longer lifespan. “Labo represents something else entirely,” says Shinya Takahashi, general manager of the company’s software division, Nintendo EPD.
While Labo is...
