Every year in advance of the Emmy nominations, TV networks and studios shell out massive sums of money on campaigns to promote their submitted creatives and shows. The promotions, aptly labeled “For Your Consideration” (or FYC), can range from billboards and bus ads around Los Angeles and New York to show-branded swag and screeners sent to TV Academy members. It’s an expensive process, and it often fails to pay off. This year, Jane the Virgin star Gina Rodriguez has convinced The CW that 2018’s FYC money for the show would be better spent funding a college scholarship for an undocumented Latinx student.
Per the Hollywood Reporter, Rodriguez — who has served on the Hispanic Scholarship Fund’s board of directors since 2015 — worked with...
